Find Hep C Tour

Find Hep C Description

This was an awareness campaign for Vertex to promote getting tested for Hepatitis  C.  We built 7’ tall yellow “C” sculptures and distributed them to 56 locations across New York City. The sculpture appeared overnight in high traffic areas. Along with the “C’s” we produced a set of tents and set pieces that allowed a DJ and graffiti artist to create unique atmosphere at street fairs that promoted active user interaction.

Project Info
  • Client:Arnold Brand Promotions
  • Date:2011
  • Location:New York City, NY
  • Project:Find Hep C - Vertex Tour