Goodyear Garage

Goodyear Garage Description

The Goodyear Garage was a fully interactive 50’x60’ museum that traveled to NASCAR events across the US. Goodyear’s racing heritage, digital projections, a wall of active moving tires, history, factoids, and large scale sculpted rubber tires were all utilized to create an edutainment center for NASCAR fans. A custom high speed data capture program collected over 150,000 entries.

Project Info
  • Client:Arnold Brand Promotions
  • Date:Spring-Summer 2005
  • Location:Miami, Fontana, Daytona, Charlotte
  • Project:Goodyear Garage NASCAR Tour