Goodyear Garage Description
The Goodyear Garage was a fully interactive 50’x60’ museum that traveled to NASCAR events across the US. Goodyear’s racing heritage, digital projections, a wall of active moving tires, history, factoids, and large scale sculpted rubber tires were all utilized to create an edutainment center for NASCAR fans. A custom high speed data capture program collected over 150,000 entries.
- Client:Arnold Brand Promotions
- Date:Spring-Summer 2005
- Location:Miami, Fontana, Daytona, Charlotte
- Project:Goodyear Garage NASCAR Tour