Zyrtec - central park dome
Zyrtec - Central Park Dome Description
Before the spring allergy season J&J wanted an interactive environment to showcase the release of Zyrtec as an over the counter medication. Within a Buckminster Fuller geodesic dome we created an actual spring time village featuring a full park with grass, foliage, a merry-go-round, games, lights, all kept a temperature control of 72 degrees with a digitally projected spring sky overhead.
- Client:RedPeg Marketing
- Date:January 24-27, 2008
- Location:Rumsey Playfield, Central Park, NYC
- Project:Zyrtec Promotional Event