Zyrtec - central park dome

Zyrtec - Central Park Dome Description

Before the spring allergy season J&J wanted an interactive environment to showcase the release of Zyrtec as an over the counter medication. Within a Buckminster Fuller geodesic dome we created an actual spring time village featuring a full park with grass, foliage, a merry-go-round, games, lights, all kept a temperature control of 72 degrees with a digitally projected spring sky overhead.

 

Project Info
  • Client:RedPeg Marketing
  • Date:January 24-27, 2008
  • Location:Rumsey Playfield, Central Park, NYC
  • Project:Zyrtec Promotional Event